Lighting up Jägermeister at UK festivals

Date

10.11.22

Jägermeister delivered the vibes to major UK festivals over the summer and we helped bring its shows to live.

Jägermeister, one of Germany’s most famous digestifs, delivered the vibes to major UK festivals over the summer and we helped bring its shows to live.

The drinks company hosted an eclectic line-up of UK DJs and music artists within its custom-built stage and tent, proving a hit among revellers.

We supplied a Full Production service to Jägermeister – everything from the stage, ground support truss, lighting rig, PA System to a DJ kit. Oh, and a LED screen for the DJ booth too.

The result – an orange and green glow of flashing lights, fantastic sounds, a selection of beverages and a rocking crowd.

We worked closely with Jägermeister, to specifically select products that would help us meet its design brief. In particular, we chose to use the Chauvet Epix Stip IP to create a neon strip effect that was so prominent in the company’s TV ad campaign running at the same time.

The festivals

First stop… Manchester for the city’s biggest music festival Parklife in Heaton Park in June where more than 8,000 people attended.

In July, it was the turn of the NASS Festival at the Bath & West Showground near Bristol – one of the UK’s biggest celebration of music, street art, skate and BMX.

Then in August, the set joined We Are FSTVL, the award-winning medium-sized music festival for electronic music fans in Upminster in Essex. Before taking the vibes for four-days at the Boomtown Festival in Winchester.

Finally, in September, Jägermeister headed down to Norwich to host a stage at the popular Sundown Festival at the Norfolk Showground home close to Norwich.

Artists getting the crowds going across the festivals, included Digga D, Jonas Blue, Ms Banks, Sigala, Bad Boy Chiller Crew, Amaria BB, Yung Filly, Wes Nelson, Miraa May, Nathan Dawe, House Gospel Choir, Backroad Gee, A1xJ1, Jelani Blackman, Lily Mercer, Beyond Chicago, Majestic, Roska, Jubilee, Badsista and Baile Ldn, Raw Silk, Anish Kumar, Mina & Bryte and Bru-C.

The full kit for Jägermeister included: